Heinz EZ Squirt Colored Ketchup

2000 – 2006
Iconic ketchup maker Heinz launched crazy-colored ketchups that came in Blastin’ Green, Funky Purple, Stellar Blue, Passion Pink, Awesome Orange, and Totally Teal. The outrageous colors required loads of food coloring and some fancy food engineering to make it taste like ketchup. The EZ Squirt bottle had a specialized kid-friendly nozzle. Initially the bizarre ketchups sold well, but consumers eventually lost interest and the product was discontinued.

Additional info:
Medium.com – What is EZ Squirt?
ABC News – info on the launch of this food innovation
Guff.com – rumors that Heinz may be re-introducing the colorful ketchups..

Here is one of the commercials: