Nike Magneto

1995 – 1997

Nike’s vision was certainly short-sighted when it came to its Magneto eyewear.  Cool looking – check, endorsed by star athletes – check, named after a comic book superhero – double check! Trouble is, they required gluing a magnet to your head so the eyewear would clip on to the magnets. Wait… what?

Nike CEO, Mark Parker admitted to blurred vision and killed the project proving even companies with 20/20 insight can fail.  

Additional info:
Fastcompany – Why Nike Killed “Magneto,” Its Futuristic Eyewear Product