Pacemaker – pocket deejay

2008-2011

Initially the name evoked thoughts of a device that would not only shock your heart but with a DJ’s beat no less! Alas, it was a portable DJ device. The Pacemaker DJ could mix tracks, beat match, and crossfade, just like any pair of decks. It even won an award for its bold design and was well received by an active online community. But we’re all about the failure: the price of the Pacemaker could make any healthy person’s heart jump with an $800 sticker and a hard to manage jog wheel. All of this came at a time when the world was turning, through an app, to smartphone technology for all its needs. 

Additional info:
Vice.com – An Ode to the Pacemaker, the Failed Portable DJ Device
Pacemaker – download the the successful Pacemaker app!