Facebook Gifts was a clumsy attempt at e-commerce by a company desperate to start making money.
In the early 2000s, LEGO was close to bankruptcy with poor management and runaway costs.
When Unilever launched their new innovative detergent, Persil Power, they were warned by their main competitor, P&G, that their new formula was too powerful for general use and could harm clothes.
The brand of the iconic American motorcycle maker Harley-Davidson is strongly associated with »the biker myth« – the freedom of the open road, strength, and fearlessness.