Crystal Pepsi

1992-1993

In the 1990s, marketers were obsessed with the idea of purity. Clear drinks signaled purity and health, so a clear soda seemed to be an excellent bet. With a giant and super expensive advertising campaign, Crystal Pepsi became an instant success. But only for a few weeks. Crystal Pepsi became the iconic failure of the 1990s. The company learned from the mistake: »It would have been nice if I’d made sure the product tasted good, said David Novak, who conceptualized the clear drink. »Once you have a great idea and you blow it, you don’t get a second chance to resurrect it.«

Additional info:
Wikipedia
Mashed – Why Crystal Pepsi was a flop.
Thrillist – How Crystal Pepsi Became the Soda World’s Greatest Fail