In 1985 and launched what was called New Coke. Coca-Cola consumers were furious that the recipe had been changed.
The beverage was launched in 2006 and was aimed at adult consumers
Orbitz soda offered something unique and exciting: small edible balls.
In the 1990s, marketers were obsessed with the idea of purity. Clear drinks signaled purity and health, so a clear soda seemed to be an excellent bet. With a giant and super expensive advertising campaign, Crystal Pepsi became an instant success